Job description
The Digital Media Specialist is a digitally driven, media-focused role responsible for overseeing, coordinating, and optimizing paid media activities across digital-first channels, while ensuring alignment between local market needs and HQ-led execution.
The Media Specialist will work closely with HQ, digital and co-op agencies on the media planning, buying, trafficking, and reporting, with a primary focus on digital channels. This role will ensure strategic alignment across all media activities, while supporting traditional media execution where needed.
Profile
Duties and Responsibilities
- Lead and oversee all paid digital media activities (search, display, paid social, programmatic, video), executed by HQ and agency partners.
- Act as the local digital media expert, ensuring digital campaigns are strategically sound, performance-driven, and aligned with local priorities.
- Review digital media plans, calendars, targeting, formats, and flighting to ensure alignment with brand strategy, campaign objectives, and market realities.
- Ensure best practices are applied across platforms, formats, and audiences, staying current on digital media trends and innovations.
- Oversee paid media activity across traditional channels (OOH, print, specialty media), ensuring consistency with digital strategies and brand messaging.
- Ensure all media executions comply with brand guidelines, messaging standards, and approved creative frameworks.
- Support the integration of digital and traditional media to deliver cohesive, multi-channel campaigns.
- Serve as the primary local point of contact between HQ, digital agency with a strong focus on digital media execution and optimization.
- Monitor agency deliverables to ensure timelines, formats, tracking, and specifications are met accurately.
- Flag inconsistencies, gaps, or misalignments between HQ strategy and local market needs, escalating as needed and proposing solutions.
- Oversee co-op media activity with retail partners, with particular attention to digital co-op opportunities and execution.
- Review co-op proposals, placements, and reporting for accuracy, compliance, and strategic fit.
- Coordinate approvals and documentation related to co-op media programs in collaboration with the Marketing Manager.
Reporting & Performance Review
- Review and analyze media performance reports provided by HQ and agencies, with a strong emphasis on digital KPIs and performance metrics.
- Consolidate insights and key takeaways for internal stakeholders, highlighting performance trends, learnings, and optimization opportunities.
- Support post-campaign evaluations and contribute recommendations for future digital and integrated media planning.
- Partner closely with marketing, e-commerce, trade marketing, PR, and events teams to ensure media efforts support broader brand and commercial initiatives.
- Support the Marketing Manager with budget tracking and reconciliation in collaboration with Finance and HQ.
- Assist with additional responsibilities as assigned by management.
Professional requirements
Requirements
- Bachelor’s degree in digital media, marketing, or a related field.
- Minimum of 3 years of experience in paid media, with a strong focus on digital channels.
- Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
- Advanced experience with digital media and analytics tools such as Google Ads and Google Campaign Manager.
- Strong familiarity with paid social platforms including Facebook, Instagram, and YouTube.
- Up-to-date knowledge of digital media trends, formats, and best practices.
- Basic budgeting skills to reconcile paid digital media placements with available budgets.
Benefits Program
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
- Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
- Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
- Company paid life insurance and Long Term Disability
- 18 days of PTO per year
- Special bucket of sick time per year extended paid time for medical, parental and military leave
- Holiday pay
- Voluntary FSA, STD, Accident/Hospital Indemnity insurance
- Employee product discount
For more information please see https://transparency-in-coverage.uhc.com/
#SGUSC
Non Management
Full Time
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