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Assistant Marketing Manager
Job description
Reporting to the Brand head, we are currently looking for the successful incumbent who will be responsible for all the marketing efforts in Singapore including Advertising, Promotions, Visual Merchandising, Public Relations & related activities for Rado including for Retail and Wholesale.
The ideal candidate would be responsible for proven track record in developing, executing marketing strategies that enhance brand awareness, drive customer engagement, and contributing to the overall success of the brand.
In this role, you will be responsible for:
Advertising Activities
- Develop and Execute the Advertising plan and activities in accordance to HQ directive.
- Negotiate/garner for prime position, advertising rates and editorial coverage with media partners.
- Work closely with HQ, media partners and suppliers; Develop good working relationship.
- Monitor the effectiveness of advertising campaigns
Point of Sales
- Maintain SIS at POS
- Coordinate between HQ, retailers, suppliers on promotion window display setup.
- Timely change of brand visuals at POS.
Public Relations
- Disseminate and follow-up with media partners to ensure maximum coverage for press releases.
- Collate and compile press clippings for submission to HQ.
- Organize regular meet-up with editors, bloggers for product update and to build positive rapport.
A&P Budget Management
- Monitor, keep track of the budget to ensure that expenses are within approved budget.
- Lead in managing the costing of marketing to ensure efficiency in use of budget, analyze ROI of A&P activities. Respect the quotation procedure and negotiate for the best offer.
- Respect all internal Logistics and Finance requirements for POSM treatment and Invoicing procedure.
Market Intelligence
- Develop insights that lead to the brand or customer opportunities, be aware of the latest A&P development.
- Leverage your intelligence insights to leave a distinctive mark on our business, driving our growth and provide regular updates to the team including the competitor activities.
Reporting & Sales Support
- Support in Sales & related reports required for local & HQ reporting.
- Support in stock ordering & management.
- Any other Sales support function for Channel Sales.
Profile
You will be part of the RADO team and would be our marketing expert in supporting the Retail team in developing and expanding the boutique CRM Including VM at POS, POSM management and implementation at POS.
Professional requirements
- Education in Marketing, Business, or a related field. Familiarity with the brand, retail or high range industry is a plus.
- Minimum 3 - 5 years of marketing experience with good products and their distribution knowledge.
- A collaborative team player with an acute business sense.
- Good knowledge of local media landscape esp. digital/social media
Languages
English and a local language
Contact
We look forward to seeing your application with your CV and expected salary!