Jobs bei Rado
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Marketing Manager (Rado)
Job description
- Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
- Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
- Conceptualize, plan, implement and coordinate events for media according to the marketing objectives set by the Brand Manager
- Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager
- Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
- Work closely with internal team members and perform regular market visits to ensure that marketing activities are carried out efficiently and results are satisfactory
- Monitor competitors’ marketing activities and provide regular market intelligence to the management
- Plan, develop and monitor the Direct Marketing Expense (DME) budget via a standardized format efficiently
- Ensure all POS are well-maintained and presented to uphold Brand image
- To carry out any duties as the Company may from time to time.
Profile
- Minimum 5 years’ experience in marketing especially in luxury goods
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management , multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation/software/programs tools
- Proficient with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Ability to travel as necessary.
- Established press and media contacts.
Professional requirements
- Bachelor’s Degree in Marketing, Business or related field.
Languages
- English
- Bahasa Malaysia
- Mandarin
Brand General Manager | RADO
The Role
Managing the local Rado team with dual reporting lines within Australia and to Switzerland, this role is responsible for all aspects of the Rado brand at strategic and operational levels for the Australasian market. The key focus is further developing the brand's Wholesale distribution base, introducing corporate Retail and increasing demand with local consumers. This challenging role involves business planning, achieving sales targets, financial management, marketing and public relations, inventory control, customer care and people management.
This role is based full time in our Richmond Head Office and involves regular local travel as per business requirements.
Key Responsibilities
- Exhibit strong leadership and management skills to ensure your team of 6 reports remain highly motivated and perform at optimal level
- Personally oversee all Wholesale distribution achieving required sales targets, maximising range performance and ensuring routine replenishment
- Proactively identify new Wholesale distribution opportunities and improve Rado’s representation in existing points-of-sale
- Responsibility for starting and managing corporate Retail
- Develop and execute marketing plans to support the brand strategy in collaboration with Marketing Specialist and Rado headquarters
- Oversee execution of all Wholesale and Retail display initiatives
- Responsibility for stock ordering and inventory control with Brand Coordinator
- Comprehensive understanding of Rado customer care guidelines/expectations with hands on support of Customer Care Coordinator
- Preparation and presentation of annual budgets, routine reporting and market updates to Rado headquarters
Skills and Experience
- Extensive Wholesale sales and distribution experience essential
- Strong leadership and people management skills essential
- Proven experience achieving sales targets
- ‘Bricks & mortar’ retail experience desirable
- Excellent organisation and project management skills
- Excellent budget planning and cost management skills
- Excellent business and commercial acumen, numerical, financial and analytical skills
- Strong negotiation skills
- Attention-to-detail essential
- Excellent computer literacy
- Team player
- Energy, drive and enthusiasm
- Fashion industry and/or Swiss watch industry experience desirable
How to Apply
Click APPLY to submit your application.