Trabajar en Rado

Job description

• Assist Brand Manager in preparing the sales/marketing and communication plans for the country.

• Budget management both planning and control.

• Adopt brand’s marketing concept for the country with brand’s worldwide concept.

• Local adaptation of communication concept for brand with the brand’s worldwide concept.

• Supervise the merchandising of customers in line with the marketing policy of HQ.

• Responsible for retail activities (marketing and sales).

• Responsible for staff training, inventory, sales promotion, sales reporting, advertising and merchandising.

ADVERTISING

• Update and follow up on all advertising materials from HQ such as the advertising background visual and watches.

• Respect the rules and layout guidelines according to Brand International, Advertising Department.

• Communicate with Sales Manager on any advertising news update.

PUBLIC RELATIONS

• Update PR materials and coordinate with Brand International, Marketing & Communication Department.

• Send press kits, press release and Rado-related news to PR agency and the media.

• Prepare and responsible for the products for fashion show and photo shooting via TV and printed media.

• Regularly meeting with PR agency to evaluate their performance and communicate the requirements needed.

• Check and evaluate the brand’s PR coverage news on a monthly basis both by self and via PR Clipping submitted by PR agency.

ROAD SHOWS/ EVENTS/SPONSORSHIP/ OTHER ACTIVITIES

• Collaborate with and support Sales Manager on any in-store promotion campaigns with a retailer.

• Coordinate with the supplier on the setup of the booths, exhibitions, or necessary settings.

• Assume a leading role and be liaison with PR agency, an event organizer and related parties for all Rado marketing-related activities and events.

• Provide all necessary information, PR and advertising materials to the above-mentioned parties to maximize the brand’s image and impact of that particular event.

• Update Sales Manager on the direction and new designs of Rado props and display materials.

Job description

Reporting to the Head of Communication, you will be responsible for planning, coordinating, and supporting both local and international events. Your role is to ensure every event reflects the brand’s high standards and delivers an exceptional guest experience. Acting as a key liaison from headquarters, you will provide comprehensive support to guarantee seamless execution and uphold consistent brand messaging throughout all events.

Key Responsabilities:

• Coordinate, support, and advise on local and international events, serving as the primary point of contact for all event-related activities, including ambassador VIP events
• Collaborate closely with all relevant departments—such as Digital, Visual Merchandising, Sales, PR, and Communications—to ensure seamless coordination of all event-related activities
• Develop and uphold event guidelines, ensuring their effective implementation throughout all activities.
• Oversee the event approval process, including budget review and concept evaluation
• Conduct post-event analysis and contribute to the development of best practices
• Serve as a liaison for PR-related events when needed
• Coordinate headquarters events with support from the Sales team for selective events
• Assist the Visual Merchandising team in coordinating creative event concepts and ensure their effective execution, with a focus on ATL activities, product launches, and special themes
• Manage the ongoing event marketing calendar and proactively follow up on any missing information
• Gather video and image content from the markets for the annual review video
• Collaborate with the digital team to determine how event assets will be integrated into the social media editorial plan
• Assist in creating a Boutique Activation concept that can be shared with and executed by boutiques in various markets, encompassing both Franchise and Corporate locations
• Coordinate giveaway production for special events upon request, managing the entire process from supplier ordering to referencing, ensuring accurate product declaration and shipping

About Hamilton

Hamilton has been an iconic name in precision watchmaking since its founding in Lancaster, Pennsylvania in 1892. Its watches have synchronized the first railroads and furnished the wrists of soldiers, aviators and Hollywood stars, making over 500 appearances on the big screen. Hamilton has been at the forefront of innovations in design, technology and craft by launching the world’s first electric timepiece in 1957 and LED digital watch in 1970. A member of the Swatch Group, the global leader in watch manufacturing and distribution, Hamilton combines its American spirit with true Swiss precision.