Jobs at Rado

Job description

• Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
• Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
• Conceptualize, plan, implement and coordinate events for media according to the marketing objectives set by the Brand Manager
• Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager
• Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
• Work closely with internal team members and perform regular market visits to ensure that marketing activities are carried out efficiently and results are satisfactory
• Monitor competitors’ marketing activities and provide regular market intelligence to the management
• Plan, develop and monitor the Direct Marketing Expense (DME) budget via a standardized format efficiently
• Ensure all POS are well-maintained and presented to uphold Brand image
• To carry out any duties as the Company may from time to time.